WWF // THE LONGEST LIVE STREAMING EVER


“The livestream brought a lot of attention to the problem.” — CNN  
A SIMPLE PLASTIC BOTTLE CAN STAY AROUND 450 YEARS IN THE ENVIRONMENT. TO SHOW THIS REALITY AND SUPPORTING A PUBLIC PETITION AGAINST THE PLASTIC POLLUTION, WE DECIDED TO SHOW A PLASTIC BOTTLE DECOMPOSING IN REAL TIME. AND OUR BROADCAST REACHED THE MAIN NEWS CHANNELS AROUND THE WORLD.  
+1.863.670 signatures so far                                    +64 million people reached

“This may be the idea that gives us a new perspective on what is happening to the environment.”— VICE

“WWF began a 450-year livestream. But please, take action asap.” — CLIO
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